Debunking the 70/70 Cigar Humidity Rule
As you hang out around other cigar people, you’re going to hear some of them talk about the ’70/70 rule’ for humidity. It’s the idea that there is an ideal environment for cigars at 70% humidity and 70 degrees. It’s a nice idea, but what if there was a better way. What if you could make every cigar better by throwing the 70/70 rule out the window and doing it a better way?
In This Video:
I’ve been hearing about this insanity for a while…
Ever since my first few cigars, I have heard people arguing about what humidity is best for cigars. Some of them got really heated about it. This never made sense to me… but maybe I should have thought about it more. Some people would argue strongly for lower humidities. Some would argue that 65% was the only way to go.
I just ignored all that and did what seemed best to me. I thought I had it right with my humidity at 72%. I liked my cigars a little softer and I think it made the cigars seem more oily. Regardless, I think I’ve been costing myself some serious flavor.
A soggy day
When I grabbed cigars for me and a couple buddys at my house, the flavor just wasn’t what I had come to expect from Alec Bradley Cigars. It tasted like the flavors were muted. Even the retrohale fell a bit flat. And the thing burned poorly the whole time with a bit of a tight draw. It was nothing like the other Alec Bradley cigars I remember smoking. As I rolled the cigar between my fingers thinking about how hampered the experience was, I thought a lot about how squishy and wet the cigar was. It had to be something with the humidity.
This is the way… going forward
When I got back to the shop, I lit up another Alec Bradley from a humidor that I keep at 68%, just 4 points lower than the one at my house. But it seems to have made all the difference. The lower humidity one had all the flavor I remember Alec Bradley’s Cigars offering. It seems like there is some clear credibility to the idea that a lower humidity is better. I notice that cigars I smoke these days are mostly lower in humidity, and they seem to perform better. The flavor, burn, draw, even the ash perform better. And lower humidities limit exposure to issues like mold and cigar beetles. Now I intentionally keep my humidors at a lower humidity. And I know that it’s making a big difference.
That’s my take on it. How about you. What humidity to you keep your cigars at? Drop a comment.